Ergon Com Au

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It's time to take your blog to the next level and get more hits, more fans, more friends, and more customers.

• Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine
• Customize your blog's design by editing templates and style sheets
• Share your blog headlines and story feeds via RSS and Atom
• Add photos, video, and audio--including podcasts--to your blog
• Drive traffic to your site with tagging, social bookmarking, and ranking services
• Collaborate with users through wikis
• Promote visitor participation using forums, community blogs, and newsletters
• Make money through your blog with Google AdSense, Amazon, and other affiliate programs
• Track, optimize, maintain, and back up your blog

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.